Work Experience

ACROPRINT TIME RECORDER COMPANY (Raleigh, NC)
Website Manager, Feb. 2004 – present

  • Marketing communications / social media: Develop and execute marketing communications strategy. Write, edit and publish high-converting website copy and content, white papers, blog posts, customer newsletter articles, press releases and social media updates. Proofread and edit content produced by others including product brochures, support documents, trade show collateral and various internal communications.
  • Online advertising: Manage pay-per-click (PPC) and other online advertising campaigns to generate positive ROI. Administer PPC accounts, monitor the budget and provide reports to senior management.
  • Website management: Administer all aspects of website operations for B2B corporate and subsidiary company websites, including multiple ecommerce and lead-generation sites.
    • Install and configure content management systems, plugins and scripts (WordPress, Joomla, KB Publisher, etc.)
    • Design site architecture and page layout
    • Code templates, themes and pages
    • Manage web store back office operations (ShopSite)
    • Install web analytics; run and analyze reports (Google Analytics)
    • Conduct A/B tests of alternate page layouts and content to maximize site performance (Google Experiments, CrazyEgg)
    • Design and develop landing pages and mini-sites to support direct mail, product promotions and other marketing campaigns.

NINEYARDS.COM (Clayton, NC)
Owner, Jan. 2000 – present

  • Website usability: Conduct detailed site usability and optimization reviews for clients and on behalf of other search optimization firms.
  • Design & content: Create and promote small business and entertainer Web sites.

KNOWLEDGE TRANSFER INTERNATIONAL (New York, NY)
Contract Technical Writer, Mar. 1998 – Dec. 1999

  • Designed and coded web-based training (WBT) courses for a securities trading company, coded HTML Help pages for an insurance broking application, and developed Windows Help and an end-user manual for a securities portfolio analysis application.

LEVERAGED TECHNOLOGY, INC. (New York, NY)
Consultant/Technical Writer, July 1997 – Mar. 1998

Additional work experience includes positions at Ernst & Young / EY (Lyndhurst, NJ), First Fidelity Bank (Newark, NJ), Midlantic National Bank (Cedar Knolls, NJ), Whirlpool Corporation (Fairfield, NJ and Columbia, SC) and PriceWaterhouse (Columbia, SC), as well as part-time Adjunct Instructor positions at Newberry College and Columbia College.

Want to put this experience to work for you? Contact me!