Diane M. Aull
P.O. Box 1116
Clayton NC 27528

e-mail: diane@aull.info
mobile: 919-608-2449

SUMMARY
A website manager, online marketer and writer located in the Research
Triangle area of North Carolina. Special expertise in search engine
optimization (SEO), copywriting / technical writing and e-commerce
conversion optimization.

=====================================
SELECTED ACCOMPLISHMENTS

* Revenue and Sales: B2B e-commerce website posted 33% revenue increase
  in 2007 over 2006, following a 21% revenue increase for 2006 over
  2005.

* Conversions: Achieved average conversion rates of 9.1% (2006), 10.1%
  (2007) and 11.6% (2008 to date) for corporate e-commerce site.

* Traffic: Doubled monthly traffic to corporate website through basic
  optimization techniques.

* Search Engine Rankings: Obtained multiple first place rankings on
  major search engines (with "SiteLinks" listings on many search terms
  in Google) for corporate website.

=====================================
COMPUTER/TECHNICAL SKILLS:

Web/Internet:
HTML/XHTML; CSS; WordPress; Joomla; HomeSite; Google Analytics;
FastStats Analyzer; ShopSite Pro; Mal's e-Commerce; Apache Server;
Microsoft IIS; accessibility standards (Fed. Sec. 508 and WAI); etc.

Graphics:
Adobe Photoshop; Paint Shop Pro; ULead PhotoImpact; etc.

Desktop publishing/general office:
Microsoft Office; MS Word; Access; Powerpoint; Excel; Outlook;
MS Project; Macromedia Freehand; Serif PagePlus (PDF Edition); Adobe
Acrobat/PDF; RoboHelp; etc.

=====================================
EXPERIENCE:

ACROPRINT TIME RECORDER COMPANY (Raleigh, NC)
Website Manager/eCommerce Marketing Specialist, Feb. 2004 - present

* Maintain, update and enhance multiple corporate and subsidiary company
  websites, including three e-commerce store sites. Responsible for all
  aspects of site development: design and code pages, develop site
  architecture, install and configure content management systems, write
  content and copy, optimize graphics, etc.

* Design and develop online surveys and specialty landing pages to
  support direct mail, product promotions and other marketing campaigns.

* Provide copywriting, technical writing and proofreading/editing
  services to various project teams.


NINEYARDS.COM (Clayton, NC)
Owner, Jan. 2000 - present

* Conduct detailed site usability and optimization reviews for clients
  and on behalf of other search optimization firms.

* Design, maintain, develop content for and promote small business and
  entertainer Web sites.


KNOWLEDGE TRANSFER INTERNATIONAL (New York, NY)
Contract Technical Writer, Mar. 1998 - Dec. 1999

* Specialized in the financial services industry: designed and coded
  custom WBT courses for training new employees of a securities trading
  company, coded HTML Help pages for a Web-based insurance broking
  application, and developed Windows Help and an end-user manual for a
  portfolio analysis application.


LEVERAGED TECHNOLOGY, INC. (New York, NY)
Consultant/Technical Writer, July 1997 - Mar. 1998

ERNST AND YOUNG, LLP (Lyndhurst, NJ)
Help Desk Supervisor, Sept. 1994 - July 1997

FIRST FIDELITY BANK (Newark, NJ)
Management Control Analyst, Dec. 1992 - Sept. 1994

MIDLANTIC NATIONAL BANK (Cedar Knolls, NJ)
Business Analyst, Oct. 1990 - Dec. 1992

WHIRLPOOL CORPORATION, Nov. 1982 - Oct. 1990
Call Center Supervisor (Fairfield, NJ)
Data Control Analyst (Columbia, SC)
Cost Accountant (Columbia, SC)

PRICE WATERHOUSE (Columbia, SC)
Staff Accountant (Auditor), July 1980 - Oct. 1982

ADDITIONAL:
Part-time Adjunct Instructor of Cost Accounting at Columbia College
(Columbia, SC) and Newberry College (Newberry, SC) in 1983 - 1985.


=====================================
EDUCATION:
Bachelor of Science in Accounting, Newberry College (Newberry, SC)

* Graduated in top 10% of class; degree awarded with honors.
* Received American Legion Award for outstanding campus involvement.
* Elected to business and music honorary societies.


SELECTED COURSES AND SEMINARS:
* Attendee/live blogger, Small Business Marketing Unleashed conference,
  Houston, TX (April 2008).

* Attendee, Search Engine Strategies conference, San Jose, CA
  (August 2007).

* Student, Fundamentals of Online Testing - six week course, online
  (April 2007). Presented by Marketing Experiments.

* Instructor/Presenter, High Rankings SEO and Marketing Seminar, Walnut
  Creek, CA (March 2006). Topics covered included search friendly
  design, accessibility and usability.

* Attendee, Search Engine Strategies conference, New York City
  (February 2006).


CERTIFICATIONS:
* Brainbench Skills (all Master level): E-Commerce Concepts; Web Design
  Concepts; Marketing Strategy; Marketing Concepts; Sales Concepts;
  Technical Writing; Business Writing; Presentation Skills
  
Brainbench.com transcript ID#:183654

=====================================
OTHER:
* Search Marketing Columnist, SearchEngineGuide.com, April 2007 - 
  present.

* Moderator, Search Engine Friendly Design & Usability board,
  HighRankings.com forums, Feb. 2004 - present.

* Moderator, Small Business Ideas forums (www.SmallBusinessBrief.com),
  Sept. 2007 - present.
  
* Member, Triangle Interactive Marketing Association.

* Contributing Author, Successful-Sites.com.

* Category Editor, Skaffe.com and MusicMoz.org.

* Interviewed for Women of Internet Marketing article series,
  SearchMarketingGurus.com (http://tinyurl.com/4vtvhx to view article).

* Selected Social Media Profiles:
  www.LinkedIn.com/in/torka
  www.Facebook.com/people/Diane_Aull/689439017
  www.Twitter.com/Torka