Diane M. Aull
P.O. Box 1116
Clayton NC 27528

e-mail:    diane@aull.info
toll-free: 1-877-590-4242

SUMMARY
An experienced marketing communications professional and website
manager located in the Research Triangle area of North Carolina.
Special expertise in search engine optimized (SEO) copywriting,
conversion optimization for ecommerce sites, social media marketing
and web content generation.

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EXPERIENCE:

ACROPRINT TIME RECORDER COMPANY (Raleigh, NC)
Website Manager/eCommerce Marketing Specialist, Feb. 2004 - present

* Produce high-converting website copy and content, white papers,
  blog posts, customer newsletter articles and press releases.
  Established corporate blog and monthly customer newsletter. Set up
  and manage corporate social media presence. Design landing pages
  and mini-sites to support direct mail, product promotions and other
  marketing campaigns.

* Manage pay-per-click and other online advertising campaigns to
  produce positive ROI.

* Administer all aspects of operations for B2B corporate and subsidiary
  company websites, including ecommerce and lead-generation sites.
  Install and configure content management systems and scripts, design
  site architecture and page layout, code templates and pages, manage
  web store back office operations, run web analytics, test alternate
  page layouts and content.


NINEYARDS.COM (Clayton, NC)
Owner, Jan. 2000 - present

* Conduct detailed site usability and optimization reviews for clients
  and on behalf of other search optimization firms.

* Create and promote small business and entertainer Web sites.


KNOWLEDGE TRANSFER INTERNATIONAL (New York, NY)
Contract Technical Writer, Mar. 1998 - Dec. 1999

* Designed and coded web-based training (WBT) courses for a securities
  trading company, coded HTML Help pages for an insurance broking
  application, and developed Windows Help and an end-user manual for a
  securities portfolio analysis application.


LEVERAGED TECHNOLOGY, INC. (New York, NY)
Consultant/Technical Writer, July 1997 - Mar. 1998

ERNST AND YOUNG, LLP (Lyndhurst, NJ)
Help Desk Supervisor, Sept. 1994 - July 1997

FIRST FIDELITY BANK (Newark, NJ)
Management Control Analyst, Dec. 1992 - Sept. 1994

MIDLANTIC NATIONAL BANK (Cedar Knolls, NJ)
Business Analyst, Oct. 1990 - Dec. 1992

WHIRLPOOL CORPORATION, Nov. 1982 - Oct. 1990
Call Center Supervisor (Fairfield, NJ)
Data Control Analyst (Columbia, SC)
Cost Accountant (Columbia, SC)

PRICE WATERHOUSE (Columbia, SC)
Staff Accountant (Auditor), July 1980 - Oct. 1982

ADDITIONAL:
Part-time Adjunct Instructor of Cost Accounting at Columbia College
(Columbia, SC) and Newberry College (Newberry, SC) in 1983 - 1985.

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COMPUTER/TECHNICAL SKILLS:

Web/Internet:
HTML/XHTML; CSS; WordPress; Joomla; Google Analytics; Google Website
Optimizer; Google AdWords; ShopSite Pro; Mal's e-Commerce; Smarty
templates; accessibility standards (Fed. Sec. 508 and WAI).

Graphics/video:
Adobe Photoshop; Flash; Adobe Captivate.

Desktop publishing/general office:
Microsoft Office; MS Word; Powerpoint; Excel; Outlook; MS Project;
Macromedia Freehand; Adobe Acrobat/PDF; RoboHelp; etc.

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EDUCATION:
Bachelor of Science in Accounting, Newberry College (Newberry, SC)

* Graduated in top 10% of class; degree awarded with honors.
* Received American Legion Award for outstanding campus involvement.
* Elected to business and music honorary societies.


SELECTED COURSES AND SEMINARS:
* Attendee/live blogger, Small Business Marketing Unleashed conferences,
  Houston, TX (April 2008) and Columbus, OH (September 2008).

* Attendee, Search Engine Strategies conference, San Jose, CA
  (August 2007).

* Student, Fundamentals of Online Testing - six week course, online
  (April 2007). Presented by Marketing Experiments.

* Instructor/Presenter, High Rankings SEO and Marketing Seminar, Walnut
  Creek, CA (March 2006). Topics covered included search friendly
  design, accessibility and usability.

* Attendee, Search Engine Strategies conference, New York City
  (February 2006).


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OTHER:
* Search Marketing Columnist, SearchEngineGuide.com, April 2007-present.

* Moderator, Search Engine Friendly Design & Usability board,
  HighRankings.com forums, Feb. 2004-present. (User ID: "Torka")

* Moderator, Small Business Ideas forums (www.SmallBusinessBrief.com),
  Sept. 2007-present. (User ID: "Torka")
  
* Member, Triangle Interactive Marketing Association.

* Interviewed for Women of Internet Marketing article series,
  SearchMarketingGurus.com (http://tinyurl.com/4vtvhx to view article).

* Selected Social Media Profiles:
  www.LinkedIn.com/in/torka
  www.Facebook.com/torka
  www.Twitter.com/torka